e comfort in a new upper structure and new sole. It adopts a butte structure pursuing fit, improves detachment, and produces a comfortable lifestyle.

NEW BALANCE In 1906, as a manufacturer of orthodontic shoes to cure arch support insoles and flat legs in Boston, 'New Balance' was born. The origin of the company name depends on bringing a 'new', balance 'sense to the person wearing it. Manufacture of orthodontic shoes that will be possible only with a deep understanding of foot anatomical knowledge, orthopedic surgery and exercise physiology. Based on this know-how, in the 1960s we started manufacturing custom-made running shoes. The design which treated N letters is characteristic, among them the sneaker 1300 is popular, Ralph Loren is also famous for acclaiming that it seems to be walking on the clouds.

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