Includes audio CD with interview of the authorProduct DescriptionAmerica's solo and small firm attorneys are under siege. In every town there is at least one 800 pound gorilla that can massively outspend them?? and there are marketing vultures galore just waiting to sell them the next purple pill to solve their marketing woes. If that isn't enough?? venture capitalists are pouring hundreds of millions of dollars into companies like LegalZoom?? NextGenJustice?? and Legal Docs by Me to compete with these small law firms.
Because good marketing education for lawyers is hard to come by (and frowned upon by many in the profession)?? solo and small firm lawyers often find themselves crushed by the uncertainty of not knowing where the next client will co