• Organic certified product
• Packed in a Control Union-certified production facility in Singapore 
• Direct import
• High in vitamin C, iron & antioxidants
• Vegan
• No added sugar
• No preservatives
• Gluten-free
• Shelf life 12 months
• Dimensions: 12 x 6 x 21 cm
• All our products are handled and packed with the highest degree of integrity and product traceability. Our custom-made resealable packaging keeps out moisture and oxygen to prevent oxidation and to maintain the product's freshness!

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ECHT” is pronounced /ɛkt/ and is German for "real, genuine, authentic, substantial, sure” - which perfectly sums up what we stand for. We are not just "yet another" organic foods vendor!

THE HYPE
"Superfoods”. "Nutrient powerhouse”. "Exlusively harvested for us”. "Weight loss”. "Best possible value”.

These are just a few of the commonly-used buzz words to market organic food in Singapore. Don’t believe the hype – the European Union, which has undoubtedly the highest food standards in the world, has even prohibited the marketing of products as "superfoods”, unless it is accompanied by a specific authorized health claim supported by credible scientific research. The United Kingdom’s cancer research charity states that "the term ‘superfood’ is really just a marketing tool, with little scientific basis to it”.

PRODUCTS
We are not into the hype and prefer to call our products what they really are: Simply healthy food that is natural, certified organic, nutrient-rich, free of chemicals (such as pesticides, food additives, antibiotics) and not genetically modified.

Our business partner’s production and packing facilities are organic certified (the certificate is under review by Control Union and we expect to receive it by early November). You will be hard-pressed to find other manufacturers and sellers who can prove that the products didn't get contaminated when they were handled in a food manufacturing facility that processes both, organic and conventional foods.

Our products are sourced directly in the country where they grow, loaded into containers (some products don’t justify full container loads so we buy them by the pallet) and shipped straight to our business partner’s warehouse and packing facilities in Singapore. That way, we control the entire logistics chain (admittedly, we do not own ships – yet) and can guarantee short lead times and fresh produce as well as a packing process that strictly follows the organic certification standards.

PRICING
ECHT! is determined to put an end to the outrageous price levels that are so prevalent here. Organic food doesn’t have to be that much more expensive than conventional one – it is often the numerous middlemen between the farms and the consumer that lead to high prices as well as manufacturers and distributors who demand high margins.

We can sell at much lower prices than anyone else because we purchase large volumes and thus have the economies of scale; we keep our overhead costs low (no company cars for us!) and we are connected to a large number of reputed suppliers and service providers so we can chose the ones that give us the most bang for the buck.

DISTRIBUTION
Our distribution structure is lean and cost-efficient – we are only selling to partners who share the same low-cost, low-margin strategic approach with us. We have put quite some efforts (and money) into a sophisticated enterprise resource planning IT system which allows us to handle large volumes efficiently, both to our distributors and directly to consumer through online platforms.

MARKETING
Frankly we don’t do any marketing stuff – no fancy events nor exhibitions that cost a five-digit amount for a weekend, no expensive websites, no brochures, catalogues or fliers either. We prefer to let our products and our pricing speak for themselves.