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Downy is a Fabric Softener/Conditioner By Procter and Gamble and isthe World's No. 1 Fabric Conditionerlaunched in 1961. Downy transforms your fabrics into those you'd love to be in. Using Downy after wash gives your clothes long lasting freshness that will delight your senses, adding back what detergents take away from clothes during the wash process. 
What Fabric Conditioner/Softener is for?
Help keep colors bright and reduce fading, while providing ultimate softness and freshness. Makes clothes fluffy soft with your favourite scent. Rinse-added fabric softener for fluffy softness that helps reduce static cling. Outstanding fabric care with conditioning that leaves clothes feeling soft and smelling fresh. 

How to use Downy Fabric Conditioner? Here's a video for you.