Studio : Positioning-Roulette

Publisher : Positioning-Roulette

Format : Box set

Author : Positioning-Roulette

Binding : Unbound

Product Description
The Positioning-Roulette flashcards are a strategic idea generation tool developed to help marketers and entrepreneurs develop more insightful brand positioning platforms and brand stories, faster.

The Positioning-Roulette flashcards are a "strategy workshop in a box." It consists of 26 cards, each featuring a different, proven successful strategy to position a brand or tell a brand story. Each card describes one of the 26 principles and includes a series of questions to inspire the user's ideation process.

These 26 universal principles have been identified by analyzing over 1,200 award-winning case studies (Effies and such) of successful brand building, across a range of categories and geographies. They represent all the available options to position a brand. They are so powerful because they are rooted in the way people think, feel, learn, choose, and behave.

A systematic exploration of these 26 triggers will: 1. Lead to more positioning ideas faster than any other methodology out there, 2. Provide fresh insights and perspectives on how to position your brand and 3. Enable the user to identify and evaluate every single positioning option available to a brand.

The Positioning-Roulette Flashcards have been called "The Creative Whack Pack of brand positioning and storytelling". The cards are a must-have for anyone involved in creating positioning platforms and brand stories and wanting to learn how to. The cards are in their second edition.
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