Natural Toothpaste with Organic Strawberry u0026amp; CalendulanAwarded their best rating possible by EWG Skin DeepnRich in Xylitol and organic calendula to soothe gumsnNo Nasties! (Fluoride Free, Sugar Free, Color Free, SLS Free, No Artificial Preservatives)nJack N' Jill toothpaste is 100% safe for young children - especially because they have a tendency to swallow it, rather than spit it out! All Jack N' Jill packaging is designed to be appealing to children and is cute enough that parents won't mind it sitting on their bathroom vanity.