Writing for the Fashion Business introduces writing techniques in a wide range of areas within the field. Bridging the gap between core writing classes? which focus on general writing techniques? and higher-level fashion courses concentrating on merchandising and promotion? the book covers the different types of writing required in the industry. Readers will learn the how-to's of effective writing for fashion reports and forecasts? fashion show scripts? print ads? radio and television segments? public relations? catalogues? direct mail? trade and consumer magazines? and the Internet.Features:-- Profiles of fashion industry professionals who use writing in their jobs-- Case studies illustrating effective and ineffective writing-- Exercises to help students master techniques-- Additional work for preparing a writing portfolio-- Instructor's GuidePaperback | 624 pages177.8 x 228.6 x 33.02mm | 929.86g39569Bloomsbury Publishing PLCLondon? United KingdomEnglish