Pearson P T R

Product Description

Unlike any time before in our lives we have access to vast amounts of free information. With the right tools we can start to make sense of all this data to see patterns and trends that would otherwise be invisible to us. By transforming numbers into graphical shapes we allow readers to understand the stories those numbers hide. In this practical introduction to understanding and using information graphics youll learn how to use data visualizations as tools to see beyond lists of numbers and variables and achieve new insights into the complex world around us. Regardless of the kind of data youre working withbusiness science politics sports or even your own personal financesthis book will show you how to use statistical charts maps and explanation diagrams to spot the stories in the data and learn new things from it.

Youll also get to peek into the creative process of some of the worlds most talented designers and visual journalists including Cond? Nast Travelers John Grimwade National Geographic Magazine??s Fernando Baptista?? The New York Times?? Steve Duenes?? The Washington Post??s Hannah Fairfield?? Hans Rosling of the Gapminder Foundation?? Stanford??s Geoff McGhee?? and European superstars Moritz Stefaner?? Jan Willem Tulp?? Stefanie Posavec?? and Gregor Aisch. The book also includes a DVD-ROM containing over 90 minutes of video lessons that expand on core concepts explained within the book and includes even more inspirational information graphics from the world??s leading designers.

The first book to offer a broad?? hands-on introduction to information graphics and visualization?? The Functional Art reveals:

? Why data visualization should be thought of as ??functional art?? rather than fine art
? How to use color?? type?? and other graphic tools to make your information graphics more effective?? not just better looking
? The science of how our brains perceive and remember information ?
? Best pract