About this project

That Eureka moment ...
Traditional Wallets often carry more than what you really need, and minimal ones can’t seem to carry enough.
What if you could carry exactly what you need and when you wanted to?
So we thought, it's time for a change.
We wanted a wallet that is more distinctive in its function and helps you to organize better. One that helps you to become more intuitive with what you own and gives you an experience that's almost magical.

THIS IS MAG
A modular wallet that you can swiftly detach and reattach. With MAG’s magnetic hinge, simply stack, snap and you’re ready to go!

Simply Magical
Split, Snap or Stack! MAG makes accessing cards not just intuitive, but also enjoyable.
MAG’s simple magnetic hinge system allows your wallet to customize to your needs. Split out your things for a more organized wallet! Stack them up only when you need and whichever way you want. MAG promises you a unique experience like never before. Bringing less? It’s never been so easy.




All That You Need

MAG comes in 3 modules :

The fundamental
The top piece is designed with a slot at the bottom to reveal 1/16 of the card for quick access. The other slot at the side allows room for more cards & cash, just enough to carry the essentials.
(fits up to 3 essential cards and some cash)
The subsidiary
The center features an elastic band to hold the cash, and the back allows for a secure storage of a number of cards if you need more!
(Holds up to 6 cards and more cash)
The pouch
A zipless and secure way to hold your loose items e.g. keys & coins.

Your Style, your Rules
MAG comes in 3 colors you can simply mix around with!



Made from the Best
MAG is constructed from water-resistant fabric originating from Japan, it gives off a premium feel while remaining amazingly thin, light and durable.

Sleek yet Sophisticated
Using high-tech laser cutting techniques, topped off with quality traditional workmanship, MAG not only looks distinctive from the rest of the crowd but is sleek enough to match any occasion, anytime.




Endless possibilities
Three different elements, three different functions, endless combinations. MAG was intimately created to customize for your needs. Each of the 3 elements was designed to be used either combined or on its own.

Minimal yet Roomy
Slim and sleek, MAG remains minimal even after being filled with 9 cards and 4 notes.



Strong & Secure
To ensure that MAG remains sufficiently strong and secure with all the 3 modules attached as one, strong rare earth magnets were employed in MAG. So, rest assured that the modules will not slip out of its hold!

Style up with MAG





The Process
We have come a long way, spending months iterating our concept through multiple sketches & prototypes which include many rounds of user testing. We have worked very hard for this and now are finally proud to present MAG to everyone. Our next step is to execute & optimize our production plan so to reach out to more people and allow everyone to enjoy the experience of MAG.



About Team MAG
We are a team of industrial designers who came together because we shared a common belief in how design can create innovative and user-centred products. With that goal in mind, we managed to create a design that was not only great to use but awesome to make.
Risks and challenges
Our team has dedicated a large amount of time planning and preparing for this product to be launched and we would hate to see it fail. In all ways possible, we are committed to make our backers satisfied with what they will receive. We are already in contact with suppliers that has years of experience within this area to make sure everything is running as it should. However, making sure everything is following the time-schedule is always a challenge, especially when it is a new product and given that we are a relatively small team. Nevertheless, do put your trust on us in delivering you the best & in the shortest time possible. If there is any unforeseeable circumstances that may present itself during the process of productions, we will be completely transparent with you. We value our backers because without you guys, MAG would just remain as a dream. We will keep you all updated along the way. Thank you for your support.