New Look
Proven to Nourish Dry, Damaged Hair
Infuses and Enriches with Essential Moisture
Nourishing Wheat Complex

Aveeno Nourish+Moisturize Shampoo

Indulge in silky, healthy, more manageable hair. Infused with Hydrating Oat Protein and Nourishing Wheat Complex, this exclusive Active Naturals formula is scientifically proven to nourish dry, damaged hair back to life in just three washes.

Cleanses while deeply conditioning for incredible softness and smoothness
Designed to target the areas of your hair where you need moisture the most

Developed by our expert team of scientists and a leading stylist, our Active Naturals formulas harness the power of nature and science for beautifully healthy looking hair. Gentle on color-treated hair.

Dermatologist recommended for over 60 years.

Suggested Use

Apply to wet hair and lather with a gentle massaging motion. Rinse thoroughly and repeat if needed. Follow with Aveeno Nourish+Moisturize Conditioner.