Used Book in Good Condition</br></br>Product Description</br></br><p><b>The classic guide to copywriting?? now in an entirely updated third edition</b><br>This is a book for everyone who writes or approves copy: copywriters?? account executives?? creative directors?? freelance writers?? advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that c"p you write ads?? commercials?? and direct mail that are clear?? persuasive?? and get more attention??and sell more products. <br>Among the tips revealed are<br>? e