Neutrogena - Ultra Sheer Sunscreen Dry-Touch with Helioplex 70 SPF - 3 oz.

UPC# :086800687702
Brand:Neutrogena
Size/Form:3oz.
Ship Weight:0.25

Neutrogena - Ultra Sheer Sunscreen Dry-Touch with Helioplex 70 SPF - 3 oz. (88 ml)
Neutrogena Ultra Sheer Dry-Touch 70 SPF Sunscreen is a breakthrough in sun protection. Stabilized with Helioplex, it provides superior balanced broad-spectrum protection against skin-aging UVA and burning UVB rays, and combines it with Dry-Touch technology for lightweight, non-shiny finish.
Helioplex delivers unbeatable UVA protection. It works better to help prevent damaging UVA rays from penetrating deep under skin's surface. Dry-Touch technology absorbs excess sunscreen oils, leaving a clean, lightweight, non-shiny finish. Serious sun protection never felt this light on your skin.
This product features Helioplex, a breadth of stabilized sunscreen technologies that delivers superior protection from the sun.WaterproofSweatproofPABA-freeNon-comedogenic (won't clog pores)
Sun Helioplex TechnologyPowerful broad spectrum UVA-UVB protection that lasts.
All Sunscreens are not created equalSPF (Sun Protection Factor) helps measure how long you can stay in the sun with sunscreen before getting burned. SPF measures protection from sunburn caused primarily by UVB rays, but it does not adequately measure how well a sunscreen protects from UVA rays. UVA rays persist year-round and can lead to signs of premature skin aging, including fine lines, deep wrinkles and uneven skin tone. It is important to select a sunscreen that has broad-spectrum (UVA/UVB) protection. However, in some sunscreens, UVA protection begins to break down the moment your skin is exposed to the sun.
The science behind Helioplex technologyAvobenzone is one of the best UVA blockers approved by the FDA, but it is highly unstable when exposed to sunlight. Neutrogena was the first in the US market to introduce sun protection in which Avobenzone was stabilized using Oxybenzone and DEHN, effectively providing better, longer protection from harmful UVA rays. This breakthrough technology was called Helioplex.
With time, and as science has progressed, the Helioplex name has come to encompass additional technologies and ingredients beyond DEHN while continuing to provide the same benefits of stabilized sun protection.
Today Helioplex represents a breadth of stabilized sunscreen technologies that deliver superior protection from the sun. When you choose a sunblock with the name Helioplex, you can be certain that you are using one that was specifically engineered to deliver superior UV protection that is broad spectrum and photostable.
The Neutrogena StoryNeutrogena began its success story in 1930 when founder Emanuel Stolaroff started a small specialty cosmetic company called Natone. In the early years, Natone was a supplier to beauty salons usually associated with the glamour of the film industry. By the 1940's, Natone began manufacturing and distributing cosmetics for the retail market.
In 1954 on a business trip to Europe, Stolaroff heard of an unusual soap developed by Dr. Edmond Fromont, a Belgian cosmetic chemist. Fromont's patented formula produced a mild, clear soap that rinsed quickly and easily from the skin, leaving essentially no soap residue. Eleven minutes after washing with this unique soap, skin returned to its normal pH - just one minute more than washed with only plain water!
Stolaroff believed there was a market for such a high quality soap and arranged to import and distribute the Neutrogena brand product in the United States. Setting the course for future growth, he emphasized the transparency of the soap to clearly communicate its difference. In addition, he targeted sales to new distribution channels-department stores and better drug stores.
By 1962, Neutrogena soap was so synonymous with the company image that the company was officially changed to Neutrogena. Lloyd Cotsen, an integral member of the Neutrogena family became president of the company in 1967 and made another key decision that would profoundly influence the future of the company - to promote the benefits of Neutrogena soap to the medical profession. The strong relationship between Neutrogena Corporation and dermatologists gave the company an exceptional competitive advantage.
As the Neutrogena brand gained a unique acceptance by the medical profession, a new emphasis was directed toward marketing and research efforts to create a line of safe, mild, premium quality skincare products. In 1973, the company west public and by 1980, Neutrogena entered the haircare market.
In 1994, the respect and credibility earned by Neutrogena Corporation led to its acquisition by Johnson & Johnson. As a member of Johnson & Johnson companies, Neutrogena has the opportunity to preserve the 'Neutro