Studio : NOVICA Publisher : NOVICA Binding : Apparel Product Description
NOVICA, in association with National Geographic, works together with talented artisan designers around the world to produce stunning, keepsake treasures. Our mantra is to spread global happiness, so rest assured - we'll do everything we possibly can to ensure you're a happy customer.
About this item: Strands of red and cream run through a shawl of midnight black. Woven by hand of cotton and silk, the shawl is created by artisans from India Social. Shades of pink and red are complemented by a latticework motif along the borders. It takes its name from the detailing on the Maheshwar Fort. - Sheer rating: Semi-sheer
- Dry clean only
About our Artist: India Social was founded in 2000 to create opportunities for Indian craftspeople, spokesman Mukesh says. 'We assist social organizations and disadvantaged artisans with marketing and skill building, and strive to create opportunities for the crafts sector. We find that artisans are at a disadvantage in a global market and many times must sell their work at distressed prices. Yet more Indians work in handicrafts than in any other sector except agriculture. There are more than 1,000 artisan clusters in India. Our organization is a pioneer in artisan cluster development. To help empower these talented people, we offer training workshops in design and skill enhancement to help revive the old crafts. We also work on market access for artisans. Initially, artisans were skeptical and our team spent weeks living with them in their own villages while raising consciousness and building trust. Once they themselves realized how much they were gaining and noticed the improved circumstances, our relationship with the artisans became stronger. Mehfooz Ahmed affirms this with his story. I spent two months training with India Social, which provided contacts with potential buyers. I learned a great deal about technology. Though I am a very small artisan, I was eventually...
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