It's a good choice for little ones after bath time， diaper changes or anytime. An infant's delicate skin loses moisture more quickly than the skin of an adult. That's why this soothing formula helps protect baby from dryness for 24 hours. It lends its moisturizing properties to create a protective cream. It rubs in completely for a clean， soft finish that isn't greasy. The clinically proven mild formula is pediatrician tested， dermatologist tested， hypoallergenic and gentle enough for sensitive newborns.