★BUY $90 FREE SHIPPING★
FORD Hair Pure Factor Shampoo Bottle 300mL/230g!!




Damaged hair may deteriorate further without daily hair care. Protein is lost and the fibre ingredients are progressively damaged, resulting in split & broken hair. Stiff, volumed and uncontrolled hair often make it difficult to create your desired hair style.
FORD Purefactor products give coloured hair "wetness" and "satisfactory steadiness", thus controlling the hair. FORD Purefactor products provides the support to the Colour Technicians in their creativity in colouring techniques to attain and maintain the desired effect.

FORD PUREFACTOR SHAMPOO AND TREATMENTS ARE "FRIENDLY" TO THE HAIR.

Friendly 1: Friendly to Colour
Hair cuticle, in its best condition, is tight, but it opens after colouring, resulting in colour loss. FORD Purefactor products controls and closes the cuticle and coats the cuticle with a thin veil to prevent colour loss.

Friendly 2 : Friendly During Shampooing
Damaged hair tangles easily when shampooing especially when rinsing. Purefactor Shampoo contains amino acid surfactant friendly to hair. It generates soft and affluent foam to prevent hair from friction and getting tangled during shampooing.

Friendly 3 : Friendly to Damaged Part of Hair
Purefactor range of products contains collagen that is extracted from carrots. The collagen acts to repair the damaged hair whilst the amino acid repairs and controls the moisture in the hair.

Friendly 4 : Friendly During Rinsing
Conditioning agents present in the products. Its merits can be seen while rinsing. It also gives the hair a smooth finish.

Friendly 5 : Friendly Moisture
Purefactor Treatment products contains hyaluronic acid and glutamic acid. These ingredients retains the moisture added in shampooing. It also controls moisture necessary to hair to improve the the hair condition necessary for styling.

Friendly 6 : Friendly to Damaged Hair
Damaged hair, without protein, is difficult to style. If such hair is coloured, it is easily discoloured. Purefactor Treatment, with hydrolytic silk, is able to reinforce the internal cuticle shaft. Thus effectively repairs damaged hair replacing protein and moisture.

FRIENDLY NATURAL MATERIALS IN PUREFACTOR
Purefactor Shampoo, with natural ingredients, presents a soft and flexible natural finish that is "Not Too Heavy and Not Too Light". The soft smooth foam contains amino acid surfactant, well balanced with hair repairing and moisturising carrot extract, glutamic acid and betaine to control moisture in the hair.
Purefactor Treatments contains hyaluronic acid, sealing in moisture penetrated into hair while shampooing. Carrot extract and hydrolytic silk repair the internal cuticle shaft and retains the colour. A thin veil of cuticle protect polymer (PB51) covers the surface of the hair to protect the hair and prevent the external cuticle from damage.
The Purefactor Series actively utilise the heat generated by a dryer. Amino acid reacts on the dryer heat to repair the internal cuticle shaft and prevent premature colour loss.