Our Philosophy 

 

Our philosophy is quite simple really. Infact: simple is a driving value. Primal Earth is based on a belief that nature is an exceptional healer. New Zealand plant-life has long been revered for its efficacy in health and wellness. We simply bring together the best of Natural New Zealand active ingredients in a range of functional skincare products developed for sensitive skin. We aim to use certified organic ingredients, free of genetic modification. Simple really. And of course, we only test our products on willing and eager human participants, not animals. 

Our Story

It started with a rash. Primal Earth founder Shane Young just wanted to be able to have a shave without getting a rash on his neck. He'd tried every sensitive skin formulation on the market - but the problem was that they all had one thing in common - they were full of artificial chemicals.

So, being a bit of 'do-er' Shane decided to try to make a shave gel of his own that didn't have all that unnatural stuff. So he went and learnt about plant-based natural alternatives (as you do). This journey led him to build a brand based on transparency, performance and nature. But he didn't mean for it to be like that. Mainly he just wanted a shave gel that worked without irritating his skin.

"Primal Earth started because I seemed to get a shaving rash with just about every single 'sensitive' shave product I tried. When I started looking into what's in these products my awareness grew in terms of the daily use of chemicals that we bombard our bodies with, and the lack of alternatives to these chemicals in everyday supermarkets. Quite simply Primal Earth is out to deliver an effective range of all natural, plant-based skincare solutions for guys - affordably."

Shane Young - Primal Earth

1. NATURAL ACTIVE REFRESH SHAVE GEL
 

WHY USE IT?

Say goodbye to skin irritation, razor burn, rashes and blotchiness. Our Primal Earth Shave Gel is a soap-free, natural plant-based genius at delivering a close, healthy shave with no irritation and harsh chemicals.

WHAT IT DOES:

Protects against chafing and dryness

No chemicals = no irritation

Protects and nourishes skin



WHAT'S IN IT?

Packed with skin-conditioning plant extracts wild-harvested in New Zealand.

Plant-based Glucosides provide a soap-free shave

Harakeke gel lubricates for a comfortable, close shave

Active Green Tea, Aloe Vera, Jojoba and Mamaku aid razor glide while moisturising

Vitamin E for protection

All Primal Earth products are dermatologically tested



HOW TO USE:

 Take a small amount between palms and lather.

Apply to face and shave with a sharp blade then rinse.
2. NATURAL ACTIVE SENSITIVE SHAVE CRÈME

WHY USE IT?

Primal Earth Shave Crème provides the perfect shave for sensitive skin – yours or hers!

A 'His & Hers' Shave Crème which lubricates cleans and protects sensitive skin for a close soothing shave. No harsh chemicals. Make razor burn, irritation and skin blotchiness a thing of the past!

WHAT IT DOES:

Protects against chafing and dryness

No chemicals = no irritation

Protects and nourishes skin

Vitamin E protects and nourishes skin


WHAT'S IN IT?

Plant-based Glucosides provide a soap-free shave

Harakeke gel extract lubricates for a comfortable, close shave

Aloe Vera, Jojoba and Calendula aid razor glide while moisturising

Mange and Vanilla softens and refreshes

All Primal Earth products are dermatologically tested


HOW TO USE IT:

Take a small amount between palms and lather

Apply to his or hers damp skin

Shave with a sharp blade than rinse

 

 
 
3. NATURAL ACTIVE CALMING FACE WASH

WHY USE IT?

Obviously we all must wash, including your face! But soap really doesn’t cut it for your face, as it will make your skin feel tight and uncomfortable. Our Primal Earth Calming Face Wash will foam and cleanse without stripping the skin, and remove dirt and pollutants without drying.

WHAT IT DOES:

Deep cleanses skin of dirt and grime without harsh chemicals

Leaves skin feeling clean without dryness and irritation

Reinforces your skin’s natural defences


WHAT’S IN IT?

Rich in Aloe Vera, Green tea and Harakeke Flax to remove dirt and pollutants without drying your skin. All plant extracts are wild-harvested in New Zealand.

Aloe Vera which stimulates cell regeneration, moisturises and is a natural anti-inflammatory

Green Tea is a certified organic antioxidant. It’s anti-inflammatory and helps protect against loss of collagen

Harakeke Flax provides amazing hydration which is soothing and healing

All Primal Earth products are dermatologically tested


HOW TO USE:

Massage onto damp skin (avoid the eye area)

Rinse off thoroughly with warm water

Use morning and night

Follow with your Primal Earth Moisturiser

 

 

 
4. NATURAL ACTIVE 24HR MOISTURISER

Moisturising is definitely not just a chick thing. It's a smart man who preserves his youth! Our Primal Earth 24 hour Moisturiser is designed to fight the signs of fatigue and protect your skin against free radicals which age it. It goes on smooth and leaves skin feeling great all day and night. Moisturising will counter the effects of air conditioning, pollution, late nights, coffee and stress. You get the picture.

WHAT IT DOES:

Provides intense hydration – alleviating dryness 

Hydrates your skin for 24 hours

Stimulates the skin's natural defence system

Gives non-greasy protection against pollutants and free radicals.


WHAT'S IN IT?

This product is packed with powerful Coenzyme Q10, Green Tea and Harakeke to help hydrate and deliver visibly younger-looking skin. All plant extracts are wild-harvested in New Zealand.

Coenzyme Q10 is a kick-ass antioxidant which shields against free radicals (nasty skin agers)

Green Tea is a certified organic antioxidant. It's an anti-inflammatory and helps protect against the loss of collagen.

Harakeke Flax provides amazing hydration which is soothing and healing.

All Primal Earth products are dermatologically tested


HOW TO USE:

For best results, wash your face first with Primal Earth Calming Face Wash

Apply all over your face, avoid contact with the eyes

Use it morning and night