Studio : Levi's

Publisher : Levi's

Binding : Apparel

Product Description
Bavarian immigrant Levi Strauss founded a dry goods company in San Francisco during the height of the California Gold Rush. He soon recognized that hardworking people had a need for clothes built to endure anything. In 1873, he tailor Jacob Davis manufactured waist overalls that combined copper rivet reinforcements with tough denim. Blue jeans started as an invention for the American worker became the uniform of progress. Levi Strauss Co. is now one of the largest apparel companies in the world, with a range of products available in over 100 countries. You wear jeans; you live in Levi's.
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