BEST SELLING IN JAPAN
NO.1 CHOICE FOR ALL MUMMIES
SINCE 1622
WELL-ESTABLISHED BRAND FOR MORE THAN 390 YEARS
MADE IN JAPAN
NOT ONLY FOR BABIES BUT ADULTS TOO.
EVERYONE JUST LOVE THEM! <3
PERFECT AS A HAND CREAM FOR ADULTS TOO!!
Effectively protects skin from air-conditioned rooms
or frequent washing that will cause dryness.
"I personally liked the facial cream as I have used it for myself. My hands are very dry due to frequent washing and sitting in an air conditioned room. The facial cream helped keep them hydrated." - Pooja Kawatra
More Positive Reviews!!!
"Overall I'm tremendously satisfied with HIYA PURE Baby Skin Care range of products. Not only do they make my babies smell nice, the use of quality ingredients assures me as a mom that my babies' skin are well-protected. After seeing improvements on Jordan, I will readily recommend it to any babies with sensitive skin. Thumbs up!"
- Geraldine Guo
"I'm very satisfied with these products. I would highly recommend the body milk lotion for a start if your little ones have dry skin like Emma. Emma's skin has been pretty calm these few weeks and these products can help improve her skin. Besides, I also love the fruity smell which makes Emma even sweeter!" - Ashlyn Thia
"I'm over the moon with HIYA PURE baby range - we've got all the products and I must say, I'm completely in love with the brand and I can readily recommend it to everyone! With its cutesy Hello Kitty packaging which made Lauren squealed with delight, I can see why it is one of the most popular baby skin care brand in Japan." - Michelle Hon
Customer's Reviews:
"Jordan, my #1 twin, has sensitive skin on his face. It dries out easily and causes him discomfort and itchiness. After 2 months of using HIYA PURE, the little flare-ups on his face have greatly reduced. I'm so glad on how it improves and protects his tender skin and reduce his flares."
- Geraldine Guo
Customer's Reviews:
"This is my favourite! I didn't believe that it could moisturize babies' skin almost immediately until I tried it on Emma. Unlike the previous 2 brands I've tried, this lotion absorbs easily into the skin and doesn't feel sticky at all. After a few rubs by Emma, the lotion gets absorbed into the skin and leaves the skin silky." - Ashlyn Thia
"The Milk Lotion does an excellent job to repair red or cracked skin without casuing irritation. With added hydrolyzed silk protein, it makes it incredibly soft and gentle to my children's skin. It absorbs very quickly upon application and also has a very pleasant 'baby' smell that I love!" - Michelle Hon
"This is personally my favourite! The Lotion gets absorbed into the skin really quickly. I've used it on Shayne and nathan and there's completely no sticky or greasy feeling left after applying generously on them. Two thumbs up!" - Marie Bernadette
OUR OTHER PRODUCTS
ALSO ON PROMOTION!!!
Customer's Reviews:
"My girls love the bubble texture that comes out of the pump. It is non-soapy and doesn't irritate the eyes which is very important for little children." - Michelle Hon
"Emma was and is still fascinated with the foam. She can easily soap herself without any problem now. It comes with refill pack so we can save a few bucks!" - Ashlyn Thia
"I've switched to HIYA PURE Bubble Soap because other baby soaps were hurting my elder son's eyes. After switching, I no longer have this problem. I am able to start teaching Roan to bathe on his own without being afraid of him getting soap into his eyes and crying. Another plus point is the very nice scent after the bath." - Rohi Ihor
The 3 Main Ingredients
Peach Leaf Extract, Glycerin & Hyaluronic Acid
Recommended Reviews on Qoo10
Why HIYA PURE?
Japan study shows moisturizing babies early reduces the risk of developing eczema in their later life*
