CK2

Genderfree fragrance

C alvin Klein Fragrances announced the global advertising campaign for the new ck2 fragrance. ck2 is a new gender-free fragrance for men and women that embodies the thrill of life and celebrates the diversity of connections between two people. The campaign was shot on location in Puerto Rico by famed photographer Ryan McGinley and produced under the direction of C alvin Klein, Inc.¹s in-house ad agency with creative agency Mother New York.

Fresh. Warm. Electric. ck2 is a dual-faceted scent that balances two opposing forces: the strike of spicy electric freshness and the warmth of magnetic woods. A signature fragrance for an urban, alternative, new freshness. Complex while cool and natural, two fragrance worlds merge together to create an exuberant, intimate and contrasted connection.

Top notes - wasabi, mandarin, violet leaf absolute
Heart notes - wet cobblestones, orris concrete, rose absolute
Base notes - vetiver, incense, sandalwood

Launch date 2016