1. Non-toxic, non smell, non-greasy, non-sticky, safe for children.

2. Super light, soft, pure color, up to 24 colors to choose from.

3. Highly stretchable, flexible, easy to mould, less mess as it does not stick on to hands.

4. Simulate creativity and imagination, helps to develop motor skills in young children.

5. Air dry, does not need to oven bake. When dry, it bounces and can keep for a long time.

6. Reuseable if dry, just by sprinkling some water and stretch it continuously.

7. Educational toy that can mould whatever things you like with just simple tools like plastic knife and toothpick. Ideal art medium for both teachers and parents.