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*Helps maintain rich, vibrant red tones
*Enhanced anti-fading technology
*Attracts light & amplifies rich tonesif ($(''#wag-vpd-overview-ul'').has(''ul'').length) {$(''#wag-vpd-overview-ul'').prepend($(''#wag-vpd-overview-ul ul li''));$(''#wag-vpd-overview-ul ul'').remove();};
Never surrender what makes you unique. With enhanced anti-fading technology, the gentle formula of Radiant Red Colour Protecting Shampoo attracts light and amplifies rich tones, transforming red hair. Preserves vivid red colour and magnifies shine.Gently massage into wet hair, lather and rinse well. Follow with Radiant Red Colour Protecting Conditioner. For optimal colour protection results, use every time you wash your hair.© 2015 Kao Brands CompanyTake a Closer Look