6x the cleaning power in half the time* (*1 dose of Tide HE Turbo Clean in quick cycle vs. 6 doses of the next leading liquid HE compatible detergent in normal cycle)vs. Tide Original;1 recommended by HE washer manufacturers** (**Based on co-marketing agreements);Specially designed for HE washing machines;Fights tough odors and invigorates with Original Scent;Formulated with HE Turbo technology that contains quick collapsing suds and targets tough stains