What it is: L'Oreal Excellence HiColor Red HiLights Permanent Creme HiLighting for dark hair lifts 3-4 levels with no pre-lightening required. What it does: NEW HiColor RED HiLights by L'Oreal Excellence is the first highlighting series formulated for dark hair. Rich, no-drip creme makes it easy for control of creative techniques . What else you need to know: For highly-visible, intense red highlights even on dark hair, without brassines Breakthrough technology lifts hair 3-4 levels, no pre-lightening required Rich, no-drip creme makes it easy for control of creative techniques True-to-shade color that resists fading Quick processing time of only thirty minutes