

For over 80 years the adidas Group has been part of the world of sports on every level, delivering state-of-the-art sports footwear, apparel and accessories--including casual and sport watches. The idea was as simple as it was brilliant. Adi Dassler’s aim was to provide every athlete with the best possible equipment. It all began in 1920, when Adi Dassler made his first shoes using the few materials available after the First World War. In 1948 he introduced Adidas as the company name, a combination of his own first and last name, and the company's big breakthrough came when Germany won the Soccer World Cup in 1954. In the legendary Final against Hungary, the German team wore boots with screw-in studs made by Adidas.
Today, Adidas makes a variety of watch styles--from basic timepieces for sporty casual wear to analog and digital chronographs that help you reach your training goals with a variety of innovative features.
Runtastic, which was founded in Austria back in 2009, has an active user base of over 70 million users. Available in 18 languages, it is a major player in the connected health and fitness market, with over 20 apps on offer for a variety of running and workout options.
Last year it also released its own wearable tech hardware – the Runtastic Orbit. Using built-in sensors to keep tabs on your steps, sleep and calories burned, the Orbit pairs with the Runtastic app to display the information from your run on your wrist.





















