Now in a fully revised and updated 5^th edition?? Sports Marketing: A Strategic Perspective is the most authoritative?? comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach?? explaining clearly how every element of the marketing process should be designed and managed?? from goal-setting and planning to implementation and control.

Covering all the key topics in the sports marketing curriculum?? including consumer behavior?? market research?? promotions?? p