Product Description

Fully revised and expanded for the first time in a decade this is Guy Kawasaki's classic bestselling guide to launching and making your new product service or idea a success.

Whether you're an aspiring entrepreneur small-business owner intrapreneur or not-for-profit leader there's no shortage of advice on topics such as innovating recruiting fund raising and branding. In fact there are so many books articles websites blogs webinars and conferences that many startups get paralyzed or they focus on the wrong priorities and go broke before they succeed.?
The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki's decades of experience as one of the most hardworking and irreverent strategists in the business world. Guy has totally overhauled this iconic essential guide for anyone starting anything.? Its 64 percent longer than version 1.0 and features his latest insights and practical advice about social media crowdfunding cloud computing and many other topics.
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Guy understands the seismic changes in business over the la