The BeeBo is simply an ergonomically shaped rubber bottle holder that slips over your shoulder. It has a removable (for cleaning) soft foam holder that grips virtually any shape baby bottle; the holder adjusts so the angle of the bottle is just right in any position. Parents can hold their baby with one arm, or put baby in a sling-like holder, while feeding. This frees up on or two hands to “multitask” while feeding.