The Tag Heuer brand was established in 1860 when its founder、 Edouard Heuer、 began a watch making workshop in the Swiss Jura region. Over the next hundred years Tag Heuer's innovative thinking and expert craftsmanship earned it many awards and patents. Tag Heuer's time pieces were so exact that Tag Heuer was the official time keeper of the 1920、 1924、 and 1928 Olympic Games. In 2002、 Tag Heuer launched the first luxury line of sports eyewear. Tag Heuer's avant-garde designs and modern lens technologies uphold Tag's commitment to perfection. All of Tag Heuer's frames have the streamlined designs、 optimum eye protection、 and unmatched comfort that has made Tag Heuer a trusted luxury brand the world over.