We`re beauty pure and simple. So unattainable looks don`t inspire us but originality does. That`s why we love being different; from our exotic ingredients to the shape of our bottles to our quest for sustainability-we approach beauty in our own way.

OGX Hydrate and Tone Reviving + Lavender Luminescent Platinum Shampoo will brighten platinum blonde tresses with this blend containing lavender oil and chamomile extract
It helps remove yellow brassiness while boosting brilliant white blonde tones with radiance and shine
Also contains UVA/UVB sun-filters.