Straight hair begins before the heat. L`Oreal Paris Advanced Haircare Smooth Intense Ultimate Straight Shampoo starts straightening strands in the shower--so you`ll spend less time with damaging styling tools. Locks are soft as silk from root to tip.

Formula Reacts with Heat Promoting Maximized Straightening Effect
Helps Prevent Damage on Contact with Heat Tools
Helps Relax Strands from Root to Tip
No Flat Stiff Or Dull Results

Ingredients: Water Cetearyl Alcohol Mineral Oil Behentrimonium Chloride Bis-Cetearyl Amodimethicone Fragrance Isopropyl Alcohol Caprylyl Glycol Benzoic Acid Linalool Hexyl Cinnamal Arginine Glutamic Acid Tourmaline Benzyl Salicylate Benzyl Alcohol Serine Limonene Hydroxypropyltrimonium Hydrolyzed Wheat Protein Amyl Cinnamal Citronellol Xylose Alpha-Isomethyl Ionone