Thomas Nelson Publishers</br></br>Product Description</br></br><b>Michael Hyatt?? one of the top business bloggers in the world?? provides down-to-earth guidance for building and expanding a powerful platform.</b> <p>To be successful in the market today?? you must possess two strategic assets: a compelling <i>product</i> and a meaningful <i>platform.</i> In this step-by-step guide?? Michael Hyatt?? former CEO and current Chairman of Thomas Nelson Publishers?? takes?readers behind the scenes?? into the new world of social media success. He shows you what best-selling authors?? public speakers?? entrepreneurs?? musicians??