HeroBoys is a collection of superhero characters that set out to empower young boys ages 3-10. The creators, parents of two young boys themselves, invented the line for all boys to inject positive messaging and meaningful, educational content into a superhero landscape dominated by movie marketing related products. The characters, Blazer, Gusto, Rocko, StormSurge, Techno, and ThunderHawk, learn to work together and use their inherent strengths and talents (something that all children have) to help make a positive impact in the world.