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you willing to try out this ancient hair-washing shapoo 
because you’re worth it




By 2019, the global shampoo market is expected to reach an estimated value of$25.73 billion. But deep in the mountains of southern China’s Guangxi province, the women of Huangluo Village won’t be contributing a single dime to other brand– because apparently, it’s not worth it … (sorry L’Oréal). 



They only use the AISANCHUPIN Rice Water Shampoo 




For the Yao minority of ethnic women, hair is their most prized possession. The ancient settlement is known across China as the “Long Hair Village” and is even recognised by the Guinness world book of records as the “world’s longest hair village”. They grow their jet black hair up to 2.1 meters (6.8 feet) long, and manage to keep it looking strong and healthy (and free of greys) well into their old age. Their secret? They wash with fermented rice water shampoo. You know, that milky-colored liquid left over from rinsing or boiling rice. It’s been the secret to beautiful hair for these village women as well as imperial princesses in the East since ancient times.



it’s all finally fitting in rather well with the ancient belief that growing their hair long brings longevity, wealth and good fortune. The longer the hair, the more fortunate one will be.



A Yao woman displays her hair styled in a bun over her forehead.
The Yao women believe that the rice water helps keep their hair black up past the age of 80.


So about that ancient shampoo. Essentially, it’s fermented rice water that has gone slightly sour. Rich in antioxidants, minerals, vitamin E, washing your hair with the stuff will make it shiny, soft, strong and healthy. It’s also known to help to heal scars and reduce fine lines, and inflammation, “leaving the skin with a healthy glow”. Okay, I’m starting to sound like a beauty column.
But seriously, Red Yao women claim that most of them don’t see a single grey hair until well past the age of 80.

A New York-based natural health consultant, Dr. Margaret Trey decided to give rice water a go and noticed that it cleaned her hair well without drying it out, noticing that it also felt strong, softer and more manageable.

you willing to try out this ancient hair-washing shapoo 
because you’re worth it
750ml

Needless to say, I’m washing my hair with this AISANCHUPIN Rice Water Shampoo tonight.