Business Plus

Product Description

The renowned communication expert's subtle but effective plan for selling your best asset - yourself - without turning off those you're trying to impress.

Amazon.com Review

Brag! is a whip smart tool kit--one that tampers with our beliefs about humility by defining bragging as an act of authenticity. Peggy Klaus?? a Fortune 500 communication coach?? sharpened her strategies in Hollywood?? " bragging capitol of the world??"where she learned the art of tooting your horn?? without blowing it. "o brag is to talk about your best self with pride and passion in a conversational manner." explains Klaus. She includes a snappy "Bragging Dictionary" with highly practical techniques including instructions for the "Bragalogue??"a brief memorable elevator pitch and a "Brag bag??"the collection of your greatest hits with colorful details that can be easily accessed.

Bragging rights and responsibilities are surveyed in a variety of situations: the co-worker who takes credit?? techno-bragging online?? performance reviews?? job interviews and working a room. Klaus peppers her points with examples from her coaching sessions and seminars?? sample dialogues and self-assessments. Although several examples may seem too studied?? Klaus has much to brag about. This is a book that will change the way you think about the slippery skill of selling yourself. --Barbara Mackoff

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