The Baobab Oil Hydrating Shampoo uses an ultra-rich combination of ingredients to moisturize and strengthen hair. A fortifying blend of Soy Protein, Tocopheryl Acetate (Vitamin E) and Panthenol (Vitamin B5) helps rebuild damaged hair and mend split ends while an intensely hydrating mixture of oils – Baobab oil, Avocado oil and Safflower oil – moisturize and smooth locks. Baobab Oil helps improve hairs moisture retention and elasticity while Beta Carotene, Sodium Ascorbyl Phosphate (Vitamin C) and Rose Hips help prevent future damage for healthier, more beautiful hair.