[Product Information]

ADVANCED & INNOVATIVE: Brilliant Beauty’s Straight Genius straightening and styling iron boasts ceramic plates with crushed tourmaline for exceptional performance and professional results. Hair is always protected and hydrated, with a salon-worthy look and feel.
PATENTED TECHNOLOGY: Utilizing our exclusive ThermaFlash technology, the Straight Genius heats up in just 15 seconds and maintains an even temperature throughout your styling session to minimize damage and keep your hair lustrous and healthy, for the ultimate in hair protection. With its customized heating element, it’s perfect for any hair type – thick and coarse, to thin and delicate.
UNIVERSAL SET: Comes with a heat resistant silicone mat that is the perfect resting place for your Straight Genius, three durable clips to help section your hair, and a luxurious travel bag to keep your straightener safe and protected.
UNRIVALED PERFORMANCE: The most advanced straightening iron on the market with a temperature range of 290 to 450 degrees, and an internal microchip that regulates and maintains an even temperature for optimum hair health. The Straight Genius also boasts an automatic shut-off feature, an LED screen and digital display, and an Optimal Temperature button to keep your straightener at the safest temperature for the best styling experience.
MULTITALENTED: With its versatile 1 inch size and precision milled beveled edge floating plates, it can straighten your hair into sleek perfection in just one pass, or can be called upon to create waves, curls, flips, or to add volume and structure. Gives you professional salon styling at home.