Vibrant Bright Toothpaste is carefully formulated for your teeth and gum health. Its gentle Cleansing and Polishing Agents remove stains and plaque as you brush for cleaner and whiter teeth, a special Tartar Control Agent prevents tartar, strengthens teeth and prevent tooth cavity. It offers advanced protection for you and your family-when you brush it not only fights cavities and plaque-it promotes healthy gums, freshens breath. Contains Virgin Coconut Oil which is known for its natural anti bacterial and anti fungal properties that may help to kill harmful bacteria in your mouth while you brush and to prevent bad breath. Our freshest ever mint leaves your whole mouth feeling refrehingly clean. Suitable for sensitive teeth and contains gentle polishing agents to whiten teeth as you brush.<br>*Fluoride free<br>*Natural ingredient used<br>*Whitening effect<br><br>ACTIONS:<br>*Strengthen tooth enamel<br>*Prevent tooth cavities<br>*Prevent bad breath<br>*Tartar control agent controls and prevent tartar<br>*Cleansing agents helps remove plaque as you brush<br>*Gentle formula does not cause gum bleeding<br><br>INGREDIENTS:<br>Dicalcium Phosphate Dihydrate, Water, Sorbitol, Hydrated Silica, Glycerin, Xylitol, Sodium Lauroyl Glutamate, Cellulose Gum, Cocos NuciferaOil (Virgin coconut oil), Anethole, Menthol, Potassium Cocoyl Glycinate, Sodium Benzoate, Stevioside.