eaturing instructional case studies from companies including Hilton Worldwide, Merck, and Siemens
Research your customer ? Build a vision with them for their own success ? Understand your customers' drivers, objectives, and challenges ? Effectively position and differentiate ? Create and realize value together ? Leverage your results to forge lasting-and mutually beneficial-relationships
Reinforced by research from Aberdeen Group, SAMA, ITSMA, and other experts

Technical Details

Product Details

Product Dimensions

Package Dimensions
Width : 6.2 inch
Height : 1.5 inch
Length : 9.1 inch

Item Weight: 1 pounds (View shipping rates and policies)
Shipping Weight: 1.05 pounds (View shipping rates and policies)

ASIN : 081443715X