Using potassium nitrate a naturally occurring clinically proven active ingredient we have formulated this toothpaste to help soothe the pain of sensitive teeth. Its low-abrasion formula protects tooth enamel while cleaning teeth effectively and has the fresh clean taste of natural flavor oils so it`s never bitter.

Natural potassium nitrate to help soothe the pain of sensitive teeth
Enamel is more resistant to decay
Helps fight plaque with regular brushing
Contains no artificial sweeteners
No animal testing

Ingredients:Glycerin Calcium carbonate Water Hydrated silica Sodium bicarbonate Xylitol Wintergreen and peppermint oils and other natural flavors Sodium lauryl sulfate Carrageenan Cocamidopropyl betaine