Wouldn’t it be great if you could check the time in a dark movie theater without having to illuminate your smartphone? What about not having to look down at your watch to check the time during a drawn-out client lunch?

The Bradley Compass is a revolutionary tactile timepiece designed for everyone to wear.

Originally developed for blind people, The Bradley contains a magnet that rotates two ball bearings around the watch face allowing users to tell the time without needing to look — the front ball indicates minutes, while the rear ball shows the hour.

The timepiece is named after Bradley Snyder, an ex-naval officer who lost his eyesight in an explosion in Afghanistan in 2011 yet went on to win gold and silver medals at the London 2012 Paralympic Games.

These two ball bearings are connected, with magnets, to a watch movement beneath the watch face.The magnets make it so that even if the ball bearings are moved when touched, they spring back to the correct time with a gentle shake of your wrist. The minimalist face of The Bradley Classic features raised markers at each hour. To increase tactile legibility, there is a triangular marker for twelve, and elongated markers for three, six and nine. The track on the inside of the markers indicates the minutes, and the track running along the outer edge of the watch face indicates the hours.

The Bradley was nominated for Design Museum’s Design of the Year award in 2014.

Case material Titanium
Case diameter 40mm
Case thickness 11.5mm
Strap Stainless steel mesh
Strap length 158mm-210mm
Strap width 20mm
Water resistance Good for splashes or brief immersion in water, but not sufficient for water sports, swimming or bathing
Shock resistance Not intended to be worn during high level activity sports
Case Titanium casing is not scratch resistant
Warranty 1 year
Colour Black | Silver


About The Bradley:

Is named after Bradley Snyder. an ex naval-officer, brad lost his eyesight in an explosion in Afghanistan in 2011.

Bradley competed in and won gold and silver medals in swimming at the 2012 Paralympics in London.

Along with many visually impaired users, Brad has supported and provided invaluable feedback through the development of this timepiece.

"I'm going to show people that i'm not going to let this beat me. I'm not going to let blindness build a brick wall around me.  I am going to find a way forward."

For the visually impaired, The Bradley makes day-to-day life possible without drawing attention to their disability.

For sighted users, it offers a unique and discrete way of telling time, whether you’re in a business meeting, social luncheon, or dark theater.

BECAUSE TELLING TIME SHOULDN'T REQUIRE SIGHT.