[Sulwhasoo] First Care Activating Serum EX [Limited Edition] 120ml
A value size, limited edition First Care Activating Serum EX featuring elegant plum blossom design in celebration 20 years of innovation.


Korea's No. 1 serum beloved by women around the world for the past two decades renowned for restoring balance of skin vitality, clarity, regeneration, nourishment and resilience, is now offered in a special, limited edition packaging celebrating 20 years of innovation. This year's long-awaited exclusive packaging features elegant plum blossom patterns, the iconic symbol of Sulwhasoo and its philosophy of resilient beauty.

As Sulwhasoo's signature product, First Care Activating Serum EX delivers ultimate radiance to the skin, used morning and night as the first step of any skincare routine after cleansing. The powerful boosting serum nourishes dry skin and elevates skin clarity to a new level, strengthened by the brand's exclusive JAUM Balancing Complex™, masterfully created with core five ingredients carefully selected from over 3,000 Korean medicinal herbs. Combating skin concerns caused by environmental aggressors and aging, the serum adds natural radiance to skin and restores skin's balance for more youthful, healthy-looking skin.


An essential regimen first-step serum formulated with JAUM Balancing Complex￠a assures optimal skincare results by restoring balance to skin.

How to Use
After facial wash in the morning and evening, pump 2~3 times onto palm and apply with fingertips.
Gently wrap the face with hands to help absorption of the product.


About Sulwhasoo:
Sulwhasoo draws its skin wellness regimen from Korean herbal medicine. It is the first science-based Korean luxury medicinal skincare system co-developed with Kyunghee University of Oriental Medicine. Since 1967, Sulwhasoo has focused on balancing inner energies of the skin to give a nourished, healthy complexion.