Keep that pure, lustrous blonde color. L’Oréal Paris introduces EverPure Blonde. Their Phyto-Chrome technology neutralizes deeply nourishes dry, over-processed hair and brings back your 1st day color in only 1 use. This is the 1st sulfate-free color and care system to reverse unwanted brassy tones and dryness. EverPure Blonde contains vivid botanicals and gentle pigments to optically neutralize tonal shifts, safeguarding color purity. No harsh dyes. Sulfate-free.

Apply to wet hair and massage gently into a thick lather. Rinse. Follow with EverPure Blonde Brass Banisher Conditioner and weekly EverPure Blonde Shade Reviving Treatment.

Aqua / Water / Eau, Sodium Cocoyl Isethionate, Disodium Laureth Sulfosuccinate, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Cocamidopropyl Betaine, Glycol Distearate, Glycereth-26, Decyl Glucoside, Parfum/Fragrance, Hydrogenated Coconut Acid, Ppg-5-Ceteth-20, Divinyldimethicone / Dimethicone Copolymer, Polyquaternium-7, Amodimethicone, Polyquaternium-10, Sodium Isethionate, Propylene Glycol, Peg- 55 Propylene Glycol Oleate, Carbomer, C11-15 Pareth-7, Benzoic Acid, Benzophenone-4, Ethylhexyl Methoxycinnamate, Benzyl Salicylate, Laureth-9, Glycerin, Hexyl Cinnamal, Benzyl Alcohol, Linalool, Trideceth-12, Limonene, Sodium Benzoate, C12-13 Pareth-23, C12-13 Pareth-3, Iris Florentina / Iris Florentina Root Extract, Calendula Officinalis Flower Extract, Methylchloroisothiazolinone, Ci 60730 / Ext. Violet 2, Methylisothiazolinone, Ci 17200 / Red 33, Sodium Hydroxide.