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HOW TO CHOOSE YOUR
SHISEIDO PROFESSIONAL SHAMPOO







Technology
Reducing Hair Coarseness Technology
LUMINOFORCE focuses on the decline of lipids inside the hair which makes hair coarse. Shiseido’s original "Reducing Hair Coarseness Technology” boosts the suppleness and shine to enhance the beauty of color-treated hair.

Lipid Repair Agent (Olive-derived Squalane as a softening ingredient)
An ingredient derived from olives which closely resembles the properties of naturally occurring lipids found in hair. Has superior penetration and high affinity.
S-Hyaluronic Acid (Sodium Acetyl Hyaluronate as a moisturizing ingredient)
An ingredient with superior moisture retention that keeps the hair well-hydrated.
Evening Primrose Oil and Arginine
LUMINOFORCE imparts gloss by repairing the hair inside and out.
Evening Primrose Oil: Imparts gloss by protecting the hair surface.
Arginine: Repairs melanin holes found inside the hair to control the scattering of light and enhance the luster from within.

Fragrance "ORCHARD BREEZE"
A refreshing, soothing fragrance inspired by an orchard breeze, featuring a floral fruity note. It is a fresh and juicy fruit fragrance imbued with the gorgeous and natural aroma of the noble rose.





























VACUUM CLEANER FOR PORES
● A gentle but mighty cleansing foam
● Made with ledebouriella seseloides extract that deliver
● Highly effective cleansing with lots of delightful bubbles.
● Adheres to dirt and oil trapped in pores, and removes
● Moisturizing your skin afer use
● For all skin types.
How To Use:
1. Squeeze a small amount onto hand and apply to dry skin
2. Use palms to stretch out the cleanser onto skin
3. Apply water to create a rich lather then rinse with lukewarm water





NUTRIENT-FILLED, SERUM-LIKE TONER
● Intensely hydrating formula designed to deliver nutrient-filled moisture to skin.
● Water is not present here as 91.3% of this toner is milk vecht root extract, full of skin-beneficial betaine and minerals
● Antioxidant
● Anti-inflammatory
● Nutrient-boosting
● Hydrate and strengthen skin
● Always fragrance, dye and irritant free
Best if:
- You easily get cold or have cold extremities from poor blood circulation
- Your skin tends to feel dry and tight
- Your skin easily becomes red or irritated
To Use:
After cleansing, apply a small amount with palms of your hands, gently pressing and patting into skin for full absorption. Follow with moisturizer. Use morning and evening.




STRONG SKIN BARRIER MAKER
● Anti-aging, skin-barrier builder that hydrates
● Contains Astragalus Membranaceus Root Extract
● A powerful anti-aging gel
● Makes up over 90% of this innovative formula.
Best if:
- You easily get cold or have cold extremities from poor blood circulation
- Your skin tends to feel dry and tight
- Your skin easily becomes red or irritated
To Use:
Take a small amount and dot onto forehead, nose, cheeks and chin. Rub your palms together to warm your hands first, then spread gel onto entire face. Gently tap and press until gel is fully absorbed.




QUICK-ABSORBING AND BALANCING
● Powerfully effective daily moisturizer for all skin types
● Best for sensitive, acne-prone or oily skin
● Formulated with safe and gentle ingredients
● Free of fragrance and artificial dyes
● Absorbs easily, providing a soft and supple finish without feeling sticky
● Perfect for moisture
● Keeping skin looking radiant and youthful all day long.
Best if:
- You easily get cold or have cold extremities from poor blood circulation
- Your skin tends to feel dry and tight
- Your skin easily becomes red or irritated
TO USE:
Take a small amount and massage onto face and neck. Gently tap and press until cream is fully absorbed. Use morning and at night.





NUTRIENT-RICH, INTENSIVE MOISTURIZER
● A luxuriously thick and smooth moisturizer
● Glides on easily and melts into skin without feeling heavy
● Formulated with safe and gentle skin-beneficial ingredients
● Nutrient-rich cream delivers intense hydration that lasts all day
● Perfect for those with parched, rough and dull looking skin
● Prevents signs of aging
● Improves elasticity
● Boosts skin with youthful radiance
Best if:
- You easily get cold or have cold extremities from poor blood circulation
- Your skin tends to feel dry and tight
- Your skin easily becomes red or irritated
TO USE:
Take a small amount and massage onto face and neck. Gently tap and press until cream is fully absorbed. Use morning and at night.



REVIVING AND RESTORING CONCENTRATE
● A lightweight facial oil that keeps skin looking youthful and radiant
● Provides antioxidant protection
● Skin feels boosted with hydration and restoration, not heavy or greasy at all
● Quick absorbing formula is paraben
● Mineral oil free
● Non-comedogenic
● Non-acnegenic
● 100% natural
Tip: Add a few drops to your daily dose of serum or moisturizer to boost antioxidants and extra hydration.
Also amazing for dry hair or elbows.
Best if:
- You easily get cold or have cold extremities from poor blood circulation
- Your skin tends to feel dry and tight
- Your skin easily becomes red or irritated
TO USE:
Apply a thin layer after toning. Lightly massage several drops all over face in upward circular motion, avoiding the immediate eye area. Can be used either before or after moisturizer.






THIRST-QUENCHING AND BALANCING
● Cooling, incredibly hydrating and convenient misting toner
● Made up of 91.9% coptis japonica root extract
● Powerful antioxidant known for its anti-inflammatory,energizing and nourishing
● Quickly absorbs to hydrate and refresh skin
● Made with only necessary ingredients,
Best if:
- You easily get warm and sweaty
- Your skin tends to be shiny and oily
- You have enlarged pores and are prone to breakouts related to excess sebum
TO USE:
After cleansing, hold the bottle 7-8 inches away and spray. Follow with serum and moisturizer. Use as a mist to freshen up throughout the day.













SKINCARE WISDOM FROM THE ANCIENT EASTERN MEDICINE –
PYUNKANG YUL
Read on to learn how our Pyunkang Yul has make a difference in their lives.
KAIT / SKIN: COMBINATION, DEHYDRATED

Learning more about Pyunkang’s skincare philosophy has altered my own skincare habits. Instead of viewing my Korean skincare routine as a set of steps to be followed, I’m learning to be more adaptive to what my skin needs for that particular day. Pyunkang Yul products have now become staples in my skincare kit, adding needed doses of hydration and helping me achieve my new skincare goal of truly balanced skin.
For years I’ve been saying that I have oily skin. And for years I DID have oily skin. I spent the majority of my high school and college years combatting my oily skin. And then in the last few years I moved 3,000 miles across the country, turned the corner from early twenties to late twenties, and had a baby, all which made subtle but serious changes to my skin. I also learned a ton about K-beauty and said hello to some amazing products. Yet even with a better arsenal of products and more knowledge about skincare, my mind has been trained to think that I had oily skin, so I treated my skin like it was oily, even though the truth is more complicated.
The three Pyunkang Yul products I’m loving for my skin are the Foam Cleanser, Mist Toner and Balancing Gel. The Mist Toner really cools down my hot and red skin with its nourishing ingredients. I use it as a toner and a hydrating mist throughout the day. I’m also loving the Balancing Gel. The honey-like texture does an amazing job of sealing in my hydrating treatments. I typically use it as the last step in my nightly routine.
VACUUM CLEANER FOR PORES
A gentle but mighty cleansing foam made with ledebouriella seseloides extract that delivers highly effective cleansing with lots of delightful bubbles. The stretchy consistency of Pyunkang Cleansing Foam adheres to dirt and oil trapped in pores and removes them, leaving skin feeling clean and fresh without drying. For all skin types.
QUICK-ABSORBING AND BALANCING
Pyunkang Yul Moisture cream is a powerfully effective daily moisturizer for all skin types, especially those with sensitive, acne-prone or oily skin. Formulated with safe and gentle ingredients free of fragrance and artificial dyes, the creamy texture goes on smoothly and absorbs easily, providing a soft and supple finish without feeling greasy or sticky. Perfect for sealing in moisture and keeping skin looking radiant and youthful all day long.
STRONG SKIN BARRIER MAKER
Consisting of only seven premium ingredients, Pyunkang Yul Balancing Gel is an anti-aging, skin-barrier builder that hydrates and regenerates skin cells for a healthy complexion. Astragalus membranaceus root extract, a powerful anti-aging ingredient, makes up over 90% of this innovative formula. The honey-like consistency grabs onto the surface of the skin and then melts in for a smooth, strong and bouncy texture.
HERRA / SKIN: OILY TO COMBINATION, ACNE-PRONE, DEHYDRATED

I love that Pyunkang Yul uses only absolutely necessary ingredients to formulate their products. The result is gentle yet highly effective products with a short list of ingredients. While my skin is not very sensitive, enabling me to test many different products with minimal adverse reaction, I always feel better knowing that what I’m putting on my skin is gentle enough for even the most sensitive skin.
My skin has always been oily and acne-prone, but now that I’m getting into my mid-40’s it’s acting dehydrated as well. But in general I have a pretty good understanding of what my skin needs and when. Having added the Pyunkang products into my regular routine has been amazing–new and different textures, really fresh and clean. Currently I am loving Pyunkang Yul Mist Toner, Moisture Serum & Moisture Ampoule. The Mist Toner happens to be the brand’s best seller and I can see why. I love how refreshing and hydrating it makes my skin feel. Moisture Serum and Ampoule provide the much needed hydration without extra shine. This Ampoule is magic and has changed my skin from constantly feeling oily to very well balanced. The Ampoule is the superstar product for me.
THIRST-QUENCHING AND BALANCING
A cooling, incredibly hydrating and convenient misting toner made up of 91.9% coptis japonica root extract, a powerful antioxidant known for its anti-inflammatory, energizing and nourishing properties, Pyunkang Yul Mist Toner quickly absorbs to hydrate and refresh skin. Perfect as a toner in your regular skincare routine or as a mist anytime throughout the day (goes over makeup flawlessly). Made with only necessary ingredients, Pyunkang Yul is always free of artificial fragrances, dyes or irritants.
BALANCING, HYDRATING AND CALMING
Formulated to help skin find its optimal proportion of moisture and oil for a balanced, healthy complexion, the secret is in the right combination of the star ingredients including coptis japonica root extract and oilve oil. Pyunkang Yul Moisture Serum calms and cools while providing deep hydration for irritated, sensitive, and oily yet dehydrated skin. The lightweight lotion-like texture spreads easily and absorbs quickly.
SUPERCHARGED MOISTURE BUILDER
Consisting of only six premium ingredients, Pyunkang Yul Moisture Ampoule is a high-potency moisture booster that calms, smoothens and destresses skin for a glowing complexion. Coptis Japonica root extract, a powerful skin-calming and hydrating ingredient, makes up over 90% of this innovative formula. The honey-like consistency grabs onto the surface of skin then melts in for a smooth, soft and bouncy texture.
SUE / SKIN: DRY, DEHYDRATED

From constantly looking for new Korean beauty brands, I come across a lot of great sounding products. But truly unique and curation-worthy brands/products are becoming harder to find. I knew Pyunkang was special from the moment I read about them. And I knew the brand was worth our time and effort to curate from the first week of testing.
I have always had not only dry skin, but uber-sensitive and easily-irritated skin. I also know that my skin is rarely thrilled with all-natural or 100% organic or heavily botanical products. Even so, I love the idea of natural ingredients in my skincare and am always looking for ones that actually work for my sensitive skin. Then came Pyunkang Yul! The brand that marries the ancient eastern medicine with the latest skincare technology. Ingredients are pared down to the very essentials and they actually work. So I fell in love with Pyunkang and everything they made. My skin is usually pretty angry every winter, but this last winter was different. I depended heavily on Pyunkang products. They literally healed my skin from all the vigorous product testing that I do. Thanks Pyunkang Yul!
Pyunkang Yul items that stand out to me the most for my dry and easily dehydrated skin are the Essence Toner, Oil and Nutrition Cream, and Balancing Gel which Kait covers above.
NUTRIENT-FILLED, SERUM-LIKE TONER
Pyunkang Yul Essence Toner is an ingenious, intensely hydrating formula designed to deliver nutrient-filled moisture to skin. Water is not present here as 91.3% of this toner is milk vecht root extract, full of skin-beneficial betaine and minerals. With the antioxidant, anti-inflammatory, nutrient-boosting properties of the root extract, this gel-type toner quickly absorbs to hydrate and strengthen skin. Always fragrance, dye and irritant free.
REVIVING AND RESTORING CONCENTRATE
A lightweight facial oil that keeps skin looking youthful and radiant. Pyunkang Yul Oil provides antioxidant protection with a powerful blend of plant-based oils, including jojoba seed, sunflower, geranium and rosemary. Skin feels boosted with hydration and restoration, not heavy or greasy at all. This quick absorbing formula is paraben and mineral oil free, non-comedogenic, non-acnegenic and 100% natural.
Tip: Add a few drops to your daily dose of serum or moisturizer to boost antioxidants and extra hydration. Also amazing for dry hair or elbows.
NUTRIENT-RICH, INTENSIVE MOISTURIZER
Pyunkang Yul Nutrient Cream is a luxuriously thick and smooth moisturizer that glides on easily and melts into skin without feeling heavy or greasy. Formulated with safe and gentle skin-beneficial ingredients, this nutrient-rich cream delivers intense hydration that lasts all day. Perfect for those with parched, rough and dull looking skin, Nutrient Cream prevents signs of aging, improves elasticity and boosts skin with youthful radiance.