Presentations are meant to inform inspire and persuade audiences. So why then do so many audiences leave feeling like they've wasted their time? All too often presentations don't resonate with the audience and move them to transformative action.
Just as the author's first book helped presenters become visual communicators Resonate helps you make a strong connection with your audience and lead them to purposeful action. The author's approach is simple: building a presentation today is a bit like writing a documentary. Using this approach you'll convey your content with passion persuasion and impact.
Presentations don't have to be boring ordeals. You can make them fun?? exciting?? and full of meaning. Leave your audiences energized and ready to take action with Resonate.
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Presentations are meant to inform?? inspire?? and persuade audiences. So why then do so many audiences leave feeling like they've wasted their time? All too often?? presentations don't resonate with the audience and move them to transformative action.
Just as the author's first book helped presenters become visual communicator">Resonate helps you make a strong connection with your audience and lead them to purposeful action. The author's approach is simple: building a presentation today is a bit like writing a documentary. Using this approach?? you'll convey your content with passion?? persuasion?? and impact.
Presentations don't have to be boring ordeals. You can make them fun?? exciting?? and full of meaning. Leave your audiences energized and ready to take action with Resonate.
Create a S.T.A.R. Moment
Presentation Tips from Resonate
Create a moment where you dramatically drive the big idea home by intentionally placing Something Theyll Always Remembera S.T.A.R. momentin each presentation. This moment should be so profound or so dramatic that it becomes what the audience chats about at the water cooler or appears as the headline of a news article. Planting a S.T.A.R. moment in a presentation keeps the conversation going even after its over and helps the message go viral.
Since you might be presenting to an audience that sees lots of presentationslike a venture capitalist or a customer who is reviewing several vendorsyou want to stand out two weeks after you presented when theyre making their final decision. You want them to remember YOU instead of all the other presenters they encountered.
The S.T.A.R. moment should be a significant sincere and enlightening moment during the presentation that helps magnify your big ideanot distract from it.
There are five types of S.T.A.R. moments:
Memorable Dramatization: Small dramatizations convey insights. They can be as simple as a prop or demo?? or something more dramatic?? like a reenactment or skit.
? Repeatable Sound Bites: Small?? repeatable sound bites help feed the press with headlines?? populate and energize social media channels with insights?? and give employees a rally cry.
? Evocative Visuals: A picture really is worth a thousand words?and a thousand emotions. A compelling image can become an unforgettable emotional link to your information.
? Emotive Storytelling: ? Shocking Statistics: If statistics are shocking?? don??t gloss over them; draw attention to them. The S.T.A.R. moment shouldn??t be kitschy or clich?. Make sure it??s worthwhile and appropriate?? or it could end up coming off like a really bad summer camp skit. Know your audience and determine what will resonate best with them. Don??t create something that??s overly emotionally charged for an audience of biochemists. S.T.A.R. moments create a hook in the audience??s minds and hearts. They tend to be visual in nature and give the audience insights that supplement solely auditory information.? Famous S.T.A.R. Moments
Richard Feynman
Richard Feynman helped investigate the space shuttle Challenger disaster. He quickly identified the failure of a crucial O-ring as the probable cause of the explosion. To illustrate his point?? he bent and clamped a piece of the rubber O-ring and secretly placed it in a cup of ice water. At a perfectly timed moment?? he loosened the clamp and as the rubber slowly uncurled he said?? ????[F]or more than a few seconds?? there is no resilience in this particular material when it is at a temperature of 32 degrees.?? The press went nuts because it should have expanded in a millisecond. Bill Gates
Through his philanthropy?? Bill Gates hopes to solve some of the world??s biggest problems?? including malaria. In his 2009 TED talk?? Gates established the gravity of this disease by stating that millions have died?? and 200 million people are suffering from it at any given time. He then stated that more money is spent developing baldness drugs on behalf of wealthy men than on fighting malaria for the poor. At that moment?? he released a jar of mosquit""oom saying?? ??There??s no reason only poor people should have the experience.?? Steve Jobs
Steve Jobs is a master at unveiling Apple products in intriguing ways. ??This is the MacBook Air???? he said in January 2008?? ??so thin it even fits inside one of those envelopes you see floating around the office.?? With that?? Jobs walked to the side of the stage?? picked up one such envelope?? and pulled out a MacBook Air. The audience went wild as the sound of hundreds of cameras clickin"