Who hasnt asked the question How can I find and follow my true calling? Elle Luna frames this moment as standing at the crossroads of Should and Must. Should is what we feel we ought to be doing or what is expected of us. Must is the thing we dream of doing our hearts desire. And it was her own personal journey that inspired Elle Luna to write a brief online manifesto that in a few short months has touched hundreds of thousands of people whove read it or heard Elle speak on the topic. Now Ms. Luna expands her ideas into an inspirational highly visual gift book for every recent graduate every artist every seeker every career changer.

The Crossroads of Should and Must has a universal messagewe get to choose the path between Should and Must. And it gives every reader permission to embrace this message. Its about the difference between jobs careers and callings. The difference between going to work and becoming one with your work. Why knowing what you want is often the hardest part. It gives eye-opening techniques for reconnecting with one??s in