SIDR HONEY
Background
Sidr Honey is typically only available at local markets in the region – a rare and distinctive honey in its purest form, it is often doctored by vendors to maximise margins. Al Shifa wanted to make this special honey widely available in supermarkets and asked us to create packaging to reflect the qualities of this premium honey.
True vision
The history and provenance of this renowned honey are essential components of Sidr Honey’s calibre. To seed our creative concepts we first built a story of the ancient farming techniques, medicinal properties and cultural traditions surrounding this exceptional honey.
Creative expression
The story of Sidr Honey has been visually crafted into the region’s unique landscape to bring the story of Sidr Honey to life in both Arabic and English.
Creative Expression
The story of Sidr Honey has been visually crafted into the region’s unique landscape to bring the story of Sidr Honey to life in both Arabic and English
Results
The supermarket release of Sidr Honey has created a premium Arabian player in a market dominated by European brands.
The fresh honey produced in 2015. 11.
The most expensive honey in the world, Le kkulin seed only twice a year , and collected in the secluded mountains of Yemen and drama doubt and Saudi Arabia . That dark organic honey flavor and name I have received a high rating due to the medicinal benefits are often used when present.
During the years of 7000 years nomads have been collecting honey beekeepers will produce pollen that bees eat the seed of Le trees (Ziziphus spina-christi). Le seed tree Rotterdam trees, or bulrineunde known as " thorn of Christ , receive treated as a sacred tree and appeared in the Koran . In Yemen, despite the write beekeepers have suffered for picking honey for more than 40 days . Dried smoked the smoke of burning camel leather knife after it won the honeycomb chase figured captured in the wild bees in the hive. This sampling method is of course bound to be expensive because of discarding habits dying bees do not eat nectar . Bees powerful Sid Le eat only nectar of flowers, dies after intercourse three times - usually to between 0.5 kg of flowers to make honey and honeycomb must travel 37,000 times.
TASTE
SIDR honey is unusually viscous river, jinyeotda a unique and rich sweet floral scent. It hits a honey harvested in winter the best.
