Description

We love babies. And we understand that their delicate skin loses moisture more quickly than adults' skin. That's why we created this nourishing formula, which moisturizes for 24 hours to keep baby's skin soft and smooth. Now paraben-free, it is pediatrician- and dermatologist- tested, hypoallergenic, and gentle enough for sensitive baby skin.
MOMS TRUST Johnson's® Baby™ Always Mild & Gentle®.
Nourishes baby's skin for 24 hours
#1 choice of hospitals

Features & Benefits

• Hypoallergenic fragrance
• Paraben-free

Dosage/How To Use

Massage lotion over entire body to nourish baby's skin.

Cautions

Keep out of reach of children. Do not use if quality seal is broken.

Other Information

What does No More Tears® mean?

Because of their delayed blink and tear reflexes, babies are less able than adults to protect their eyes and rinse out harsh substances. This is something we're very conscious of, and it's why we created our No More Tears® range.
For a product to earn our No More Tears® stamp, it must pass through 4 strict stages of testing:
Ingredient & formulation review
Pre-clinical safety evaluation
Human ocular test
Medical review
We do this to make sure it's as mild on your baby's sensitive eyes as pure water, and only then do we give it the special stamp that's been trusted by generations of mums.

What is Clinically Proven Mildness®, and what does it mean?

A baby's skin is much more delicate than an adult's, and it requires a bit of extra special care. This is why we make sure that every single Johnson's® baby product is clinically proven mild, and that it can carry this unique stamp.
To earn this stamp, a product needs to pass through four strict clinical tests. These tests are done to make sure that it doesn't:
Irritate skin
Cause an allergic reaction
Irritate skin when exposed to sunlight
Cause an allergic reaction when exposed to sunlight
Conducting these tests is a process that can take many months and thousands of hours. Only after a product has passed all four will we stamp it, and allow it to be used on your little one's beautiful skin.