All of us at Tom's of Maine share a passion for quality and natural goodness that stretches back over 40 years. Our personal care products are made only of ingredients derived from nature. That means no artificial colors, flavors, fragrances, preservatives, animal ingredients or animal testing. You deserve the peace of mind that comes with knowing that the products you choose work and are made by a company that shares your values.

Tom's of Maine's Fluoride-Free Sensitive Toothpaste has the same FDA-allowed anti-sensitivity ingredient as other toothpastes but instead of using synthetic potassium nitrate, we found a way to derive it from naturally occurring nitrate ore. That's the Tom's of Maine difference. We produce this toothpaste without fluoride because we respect our customers' diverse needs and interests.

We’re proud of our ingredients and want you to know about each one, including its purpose and source. The image on the left shows you the I.P.S. for Sensitive toothpaste.

We first pioneered our idea of natural, sustainable and responsible personal care products back in 1970. From toothpaste and mouthwash to deodorant and bar soaps, our love of nature inspires every product we create. Tom’s of Maine has sponsored hundreds of nonprofit efforts by giving back 10% of our profits. Our employees’ ideas for improving sustainable standards are critical to the responsible way we do business. And our partnerships with customers, suppliers and community groups allow us to do even more to make a difference for people and the planet.