Unlike traditional hair color Olia uses an exclusive 60% oil blend with natural flower oils to achieve brilliant radiant color results. The unique non-drip velvet cream formula propels colorants into the hair--without ammonia--with a pleasant sensorial fragrance. Olia visibly improves and restores hair as the oils help to reverse roughness and dullness for more brilliant long-lasting color. Hair is hydrated silky and 3x shinier.

Oil powered permanent color--60% oil blend with natural flower oils and zero ammonia
Brilliant color. Visibly healthier hair
Hair is hydrated silky and 3x shinier
100% gray coverage in 28 radiant long-lasting shades