The Positioning-Roulette flashcards are a best-seller designed to stimulate and inspire your thinking when developing brand positioning platforms, brand positioning statements, value propositions, leading to more relevant solutions, faster, by inspiring you to look at a positioning development assignment from 26 fresh, proven and rigorously validated perspectives. They are also a great tool to develop new product ideas.
The deck consists of 26 cards, each featuring a different, proven successful strategy to position a brand or tell a brand story. Each card describes one of the 26 principles and includes a series of questions to inspire the user''s creative ideation process. They can be used by an individual trying to look at a problem from different perspectives or by a group as a workshop ideation tool and creative problem-solving tool.
The 26 ''approaches'' were identified by analyzing over 1200 case studies of succesful brand building (Effies, etc.). They are so effective and powerful because they are rooted on the way people think, feel, learn, do, choose, and behave.
The cards will help you identify fresh insights and perspectives on how to position your brand and enable the user(s) to look at a positioning problem from every possible angle and therefore identify and evaluate every single positioning option available to their brand.
A systematic exploration of these 26 triggers will: 1. Lead to more positioning ideas faster than any other methodology out there, 2. Provide fresh insights and perspectives on how to position your brand and 3. Enable the user to identify and evaluate every single positioning option available to a brand. The cards are already in their 2nd edition.

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Width : 4.49 inch
Height : 0.51 inch
Length : 5 inch

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ASIN : B073R4319R